Insight: Having established themselves in the guided group travel industry, Adventures by Disney desired to differentiate themselves highlighting their Disney difference.
Big Idea: We realized that most of our characters go on unforgettable journeys, just like Guests on an Adventures by Disney trip. These beloved friends are resident adventure experts, so we decided to use their words; even “redefine” them by placing them over shots of the fantastic 35+ destinations visited by Adventures by Disney.
Credits: Natalie Krakirian - Art Director, Marc Brugnoni - Creative Director