Kickoff print ads
This concept and campaign can extend into every major sport, and we decide to show how it would live in the world of baseball.
PHase 1 – the Jerseys
At the beginning of the season, each player's uniform will feature the campaign logo that represents the campaign message when it comes to consent--you can't steal home base.
Phase 2 – the Field
Each of the 2017 baseball opening games will feature a red baseline from home plate to third base. In addition, there will not be just one opening pitch thrown, but 23, each representing the 23% of women who will be assaulted during their time in college.
Phase 3 – College Campuses
Messages printed on home plates will be scattered on college campuses in a number of unexpected places.