Billboards
In-store Free sample
These ForceFlex samples are sent to grocery stores nationwide and placed in the checkout magazine section. Of course, the samples incorporate the dark humor of the campaign.
Glad Forceflex
Nothin' gets out
Insight: There are some things in life that should never again see the light of day. You can throw them away, but bags that rip easily only cause further frustration.
Big Idea: Forceflex makes sure that nothin' gets out.
Credits: Frank Finan - Art Direction