TV/Pre-roll
The Belting App
There is nothing more dramatic than a powerful belt. Hearing a soprano sing at the top of her lungs will always send shivers down your spine. This app allows anyone to learn and practice their belt.
The Metropolitan Opera
Every life has drama, come experience ours
Insight: Every society throughout history has a way to communicate exaggerated emotions. Today, we use digital communications to convey over-the-top feelings; back then it was expressed through the opera.
Big Idea: Mix together the emotional world of the opera and the emotional world of digital communications to show every life has drama.
Credits: Micah Wilkes - Video Art Direction, Maggie Paris - App Art Direction, Chris Petersen - App Animation